CHAPTER 15 Why Hire an Agent? e an Agent?
This book is full of information on how to sell your home. You now have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Isn’t this enough to do the job yourself? When it comes to selling your home, one of the most important decisions you will make is whether to hire a real estate agent or try to sell it on your own. While the allure of saving on compensation fees might tempt some homeowners into taking the For Sale By Owner route, the benefits of hiring a professional real estate agent far outweigh the potential cost savings. A skilled agent brings expertise, market knowledge, and a range of services that can significantly enhance the selling process and result in a higher sale price. Here are several reasons why hiring a real estate agent is the best choice when selling your home. Pricing Expertise A real estate agent uses comparative market analyses (CMAs) and understands local market trends to set an accurate and competitive price. Agents have access to data that is not available to the general public, allowing them to develop a well-informed pricing strategy. They also know how to factor in data such as an average per-square-foot, median and average sales prices of similar homes, number of days on the market, list-to-sold prices, upgrades/features and the neighborhood dynamics to ensure the price is right. Setting the right price for your home is one of the most critical aspects of a successful sale. Comprehensive Marketing Strategy Marketing a home effectively requires more than just placing a 81
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