will “go the extra mile with a smile.” They must be able to sell themselves to you as well as sell your home to a buyer. Passionate? Some agents treat their job like a hobby or just a way to earn extra income. Find an agent who is passionate about real estate and loves the job. Tenacious? Successful agents possess a strong work ethic. They are efficient and take advantage of time-saving tools that help sell your home. Honest? Professional real estate agents build their reputation on high standards of business practices. Self-motivated? Highly driven and proactive, Real estate agents are compensation-based professionals. Successful agents work hard because if it benefits their clients, it benefits them. Creative? Sometimes, it takes creativity to properly showcase a home, develop engaging content, and negotiate a sale. An agent who can quickly address any marketing need is an asset to you. Tech-savvy? Agents well-versed in the latest technology for marketing homes should have a website, social media setup, user- friendly home search options, and quality presentations online, with high-resolution images, YouTube videos, 3-D tours and slideshows. Licensed and Certified? Properly licensed with a good standing with the department of real estate and CA Association of Realtors®. Additional certifications (e.g., CELA-Certified Expert Listing Agent, CREN-Certified Real Estate Negotiator, CBDA- Certified Business Development Agent, CEBA-Certified Expert Buyer Agent) can be a plus.
Good agents are not simply go-between messengers who are
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