CHAPTER 9 If a Billionaire Sold ‘For Sale By Owner’ y Owner’ Learning how to negotiate — and to negotiate well — is critical to buying and selling homes. First, the bad news. There is a good chance the buyer of your home will be a great negotiator. If you don’t know anything about negotiating, you risk having them take advantage of you. Now, the good news. This book reveals how an average negotiator can avoid being taken advantage of by a better negotiator. Negotiation is a skill that can be learned, even if you’re not a “natural.” According to a 2015 real estate article on MoneySense.ca, “Very often the best deals are the ones where neither party walks away feeling like they won, but instead, walk away feeling like they negotiated well.” That being said, you, the seller, want to “win” the negotiation in order to get the best deal for your home! Two things determine who wins a negotiation:
• The motivation of the people negotiating • The skill they have or do not have in negotiating
Here is a story that plays out every day, across Canada. There is a good chance this could happen to you.
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