When selling your home, understanding and leveraging the 80/ 20 rule can streamline your efforts and save you time. Instead of attempting to sell buyers on every aspect of your home, focus on the top 20% of your home’s features that truly make it stand out. While the other 80% of your home contributes to the overall decision, it's the unique aspects that should be highlighted in photos and showings. The key selling points are not the commonalities your home shares with others on the market, but rather its unique features that capture the attention and hearts of potential buyers. It's these distinctive attributes that will resonate with buyers looking for something special.
The 80/20 Rule in Action: Buyers Seek Unique Features
Identify, enhance, and showcase the unique features of your home in all promotional materials. For instance, rather than dwelling on a storage room's potential conversion, direct a dog owner's attention to the dedicated dog run in a large backyard. By emphasizing specific sought-after features, your marketing efforts will attract buyers who find those particular aspects appealing and are more likely to pay the asking price. If you're uncertain about your home's unique selling points, consider these qualities: • Scenic views, such as ocean or Intracoastal vistas • Unobstructed sunrises and sunsets • Wildlife-attracting open fields • Special outdoor features like patios, decks, boat docks, dog runs, or gazebos, especially those that are unique or superior to neighboring properties • Location advantages, like direct water or beach front, or a cul-de-sac or corner lot, that add value • Privacy elements, such as a location obscured by trees 6
Powered by FlippingBook