CHAPTER 4 Staging with a Purpose
Crafting an Irresistible Interior
Staging is far more than just tidying up; it's a strategic enhancement of your home's interior to captivate potential buyers. By presenting an inviting space that they can see themselves living in, you're making the best possible investment in the sales process.
Many sellers underestimate the power of staging, often daunted by the effort it requires. Yet, the rewards speak for themselves. Staging is universally acknowledged as a potent marketing tool that can elevate your home's value across any market and property type, from single-family homes and apartments to townhouses and condos.
The Impact of Staging
Research by industry leaders like Coldwell Banker and the National Association of Realtors® underscores the transformative effects of staging: • Homes staged before hitting the market sell 79% faster than those staged later. • A modest staging investment of 1% to 3% of the asking price can yield an ROI of 8% to 10%.
13
Powered by FlippingBook