CHAPTER 10 Finding Buyers
Maximizing Technology and Strategy to Attract the Right Audience In today's real estate market, understanding the nuances of pricing and leveraging technology are pivotal in finding the right buyers for your home. This chapter focuses on how strategic pricing and an aggressive marketing plan are your most valuable tools in attracting ready buyers.
The Digital Search Landscape
Recent data from the National Association of Realtors® underscores the significance of online tools in the home buying process. An overwhelming 95% of buyers incorporate online resources during their search, and 87% purchase their homes through real estate agents or brokers. Today, this digital trend is more important than ever, and it is essential for sellers to understand and utilize it effectively.
Strategic Online Positioning
Given that a home can be viewed from anywhere in the world, it's not just about exposure; it's about targeted exposure. Your home 37
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