CHAPTER 2 Part A: The Price Isn’t Right (And That’s Why Your Home Ghost our Home Ghosted Every Buyer) You cleaned, painted, fluffed pillows like a Pottery Barn stylist, and lit enough vanilla candles to trigger an insulin spike. You were ready. The house was ready. And yet… crickets. Days turned into weeks. Weeks into months. And just like that, your listing expired—without so much as a nibble, let alone an offer. So, what happened? Did your home suddenly become invisible? Did buyers lose their sense of smell for baked-cookie candle ambiance? Not quite. Let’s talk about the real heartbreaker: the listing price. Overpricing: The Real Estate Version of Shooting Yourself in the Foot Look, we get it. Everyone wants to test the market. Maybe toss out a high number and just “see what happens.” Worst case, we’ll just reduce it later, right? Wrong. Overpricing isn’t harmless—it’s the home-selling equivalent of putting pineapple on pizza. You might stand by your choice, but most people just won’t bite. Here’s the reality: Today’s buyers are savvy little Zillow ninjas. They’ve got alerts, spreadsheets, and spreadsheets about their alerts. They know what homes are worth. And if your price feels more fantasy than fair market, you won’t even make it to their “saved homes” list.
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