Story Time: One Price Adjustment, Three Offers Take my client, Lisa. Her home was beautiful—light-filled, spacious, with great bones. But it sat for 90 days at $550,000. Meanwhile, builders nearby were selling sparkly new homes for $525,000. We repositioned her home at $499,000, tossed in a $7,500 concession to match builder incentives, and updated the listing photos. Two weeks later? Three offers. Boom. The house didn’t change. The pricing strategy did. Final Thought (From Your Wallet) If your home didn’t sell, don’t despair. Just don’t double down on the same strategy that didn’t work. Price isn’t just a number—it’s your opening line. And if it doesn’t hook the right buyer, even the best home becomes a forgotten listing. So let’s get that price right the first time. Your vanilla candles deserve better. Chapter 2: Part B Your Home Didn’t Flop Because of Price—It Flopped Because It Didn’t Have a Good Hype Team Let’s get one thing out of the way: if another person tells you your house didn’t sell because it was “overpriced,” you have every right to roll your eyes so hard you see your backyard. Yes, price matters. But you know what else matters? EVERYTHING ELSE. You can’t just slap a For Sale sign in the yard and expect buyers to flood in like it’s Black Friday at Target. Nope. Homes don’t sell because they’re worth more. They sell because they look and feel like they’re worth more. Myth Busted: Price ≠ Value Let’s kill the myth with a glittery hammer: Homes don’t always sell for what they’re worth . They sell for what someone thinks they’re worth. And thinking? That’s shaped by one thing: presentation.
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