Sunday brunch here,” or “This is the room for the Christmas tree.” The way your home is presented can either: A) Make buyers emotionally attached and willing to fight for it. B) Make them say, “Meh.” Marketing tells a story. And stories sell houses. Price Doesn’t Move People. Perception Does. If you’re thinking of dropping your price again... pause. Ask: • Did my photos make people stop mid-scroll? • Did the description create desire, or sound like a cereal box? • Did we highlight what makes my home better than the brand-new build down the road? If the answer is no... the problem isn’t your price tag. It’s your strategy. Key Takeaways: Price doesn’t sell homes. Powerful marketing does. Buyers shop with their hearts first, calculators second. You don’t need to settle—you need a better strategy. Don’t lower the price. Raise the perception. Stick with me, because in the next chapter, we’ll start unpacking the exact marketing secrets top agents use to sell “unsellable” homes—without ever touching the price.
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