CHAPTER 3 "Oops, We Did It Ag e Did It Again" –
The Mistakes That Keep Homes eep Homes from Selling (and How to Dodge o Dodge Them Like a Pro) So… your home didn’t sell the first time. Now you’re feeling a bit like someone who threw a fabulous party—and no one showed up. It’s awkward. It’s frustrating. And honestly? It’s kind of personal. Your home is full of memories, laughter, and probably a drawer full of batteries and rubber bands. It deserved better. But here's the silver lining: expired listings don’t fail because the home is a dud. Most fail because of fixable mistakes—ones you can totally avoid the second time around. Let’s unpack the biggest bloopers that even smart sellers (and yes, some not-so-smart agents) make: Mistake #1: Thinking the Market Is a Magical Unicorn Bad news: the market doesn’t “just sell houses.” Great homes can sit. Meh homes can sell. Why? Strategy, baby. Some sellers assume all they need is an MLS listing, a crooked sign in the yard, and a wish upon a star. But in a world where new builds are tossing around closing cost incentives like Oprah hands out cars, you need to stand out. Marketing isn’t a nice-to-have. It’s life support for your listing. Mistake #2: Pricing High Without Backing It Up Overpricing your home because “it’s nicer than Karen’s down the street” is a bold move… and often a costly one.
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