If you’re going to price high, you’d better have a Hollywood-level presentation to go with it. Buyers are comparing your house to: • New construction with shiny stuff and smell-of-new- home air • Move-in-ready homes with updated kitchens and drone videos • Listings offering seller-paid closing costs and granite countertops that whisper sweet nothings Want top dollar? You’ve got to show top-tier value. And that means presentation, upgrades, and marketing that slap. Mistake #3: Forgetting First Impressions Matter (A Lot) Buyers judge your house faster than your mother-in-law judges your landscaping. They scroll fast. Like Olympic-speed fast. If your photos look like they were taken with a toaster and your curb appeal screams “meh,” they’re not booking a showing. You need: • Killer photos • A punchy headline • A listing description that reads like a love letter Think of your home as a dating profile: it needs to look good, sound exciting, and hide the weird stuff (like that SpongeBob- themed guest bathroom you thought was a great idea in 2011). Mistake #4: Settling for Boring, Blah, Beige Marketing If your last listing plan was “list it and pray,” it’s time for a glow- up. Today’s buyers are savvy. They expect: • Targeted social ads (hello, Instagram reels) • Virtual tours • Eye-popping photography • Story-driven marketing that builds emotional connection If your last agent used a flyer from 2004 and “hope,” that’s
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