probably part of the problem.
Mistake #5: Taking Advice from That One Guy Who Sold a Condo in 1998 Not all agents are created equal. Some specialize in expired listings, strategic pricing, and marketing that moves the needle. Others… don’t. If the best advice your last agent gave you was “Just drop the price,” you deserve better. Price reductions are not strategies—they're surrender flags. You need someone who knows how to: Position your home Tell its story Create demand Because when the plan is right, the buyers show up. A Quick Recap of What NOT to Do: Rely on luck (or the universe… or Mercury in retrograde) Overprice without showing value Use potato-quality photos Stick to “standard” marketing Accept lazy advice that leads to panic price drops And What You SHOULD Do: *Position your home to compete with new builds *Understand buyer psychology * Invest in marketing that speaks directly to your ideal buyer *Hire an agent who spec ializes in comeback stories *Relaunch your listing like it’s opening night on Broadway Your expired listing wasn’t the end—it was the setup for a comeback. And let’s be honest… everybody loves a good comeback story. Next up: What makes a buyer fall head over heels for a house—and how you can make your home the one they’re dreaming about before they even walk in the door. Ready to turn your “meh” listing into a magnet for offers? Let’s go.
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