CHAPTER 4 “Drop the Price?” Drop the Mic op the Mic Instead. So, there you are, staring at your listing, mumbling to yourself, “Maybe I should just drop the price and be done with it…” We get it. The stress is real. The showings have slowed to a crawl. Your snacks for open houses are going stale. Even your dog has given up wagging his tail when someone pulls into the driveway. And suddenly, the temptation hits: Cut the price. End the misery. Peace out. But hold up, friend. Before you slash that asking price like it’s a clearance rack at Target, let’s take a deep breath—and a smarter approach. The Great “Settle” Temptation (And the Stanford Nerds Who Resisted It) In 1997, two brainy Stanford students—Larry Page and Sergey Brin—had this little side project. Maybe you’ve heard of it? It was called BackRub . (Yes, really.) They tried to sell it for $1.6 million to a company called Excite. (Which, ironically, was not very excited.) No takers. So, they slashed the price to $750,000. Still no takers. Long story short, they renamed it Google and now run half the planet. The moral? Sometimes, holding the line is the smartest move you can make. You’re not selling a search engine. But you are selling something incredibly valuable. And the right buyer will see it—if you don’t cave first. What This Has to Do With Your House (And Your Sanity) It’s easy to think, “If I just knock off $10K, someone will finally bite.” 13
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