But remember: a lower price doesn’t magically summon a buyer. It just shrinks your potential return—and might not even change your situation. Here’s how it usually plays out: 1. The home sits. 2. Showings slow down. 3. You lose faith. 4. Price drops begin. 5. A lowball offer rolls in. 6. You accept it out of frustration. 7. You lose $10K–$30K… and a piece of your soul. Not because the home wasn’t worth it. But because the right buyer never got the memo. (Marketing matters, people.) What Top-Dollar Sales Actually Look Like Here’s the secret: selling for top dollar isn’t about waiting for a unicorn buyer—it’s about positioning your home to attract them. They come in hot with strong offers (yes, even at full price) They’re not shopping for a deal. They’re shopping for your house. Repeat After Me: Price Isn’t the Problem (Probably) Before you cut the price, ask yourself: Has the marketing done justice to the home? Are the photos drool-worthy or dreary? Is the listing description more exciting than a DMV brochure? How does your home stack up against the competition—including builder incentives and HGTV-level staging? And most importantly… Do you have an agent who’s ready to relaunch your home with the energy of a Broadway debut? When you find the right buyer: They don’t nitpick every detail They feel a connection
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