CHAPTER 5 Why No One Bought Your Home our Home (Yet) “Why won’t anyone buy my house? It’s a great house!” If you’ve ever said that—or even thought it—you’re not alone. Many sellers feel this way after their home has been sitting on the market with little to no action. It’s frustrating, confusing, and often disheartening. Especially when you know your home is well-maintained, well-loved, and full of charm. But here’s a hard truth: a great home doesn’t sell itself. And that’s not your fault. Let’s explore why that happens—and what to do about it. The Better Mousetrap Myth You’ve probably heard the old saying: “Build a better mousetrap, and the world will beat a path to your door.” Sounds nice, right? But it’s not quite true. Since the late 1800s, more than 4,400 patents have been filed with the U.S. Patent Office for “better” mousetraps. Yet the original, spring-loaded design patented in 1894 still dominates the market today. Thousands of inventors believed they had a brilliant idea—but most of them failed to sell it. Why? Because having a great product isn't enough. It also needs to be sold the right way. And this is exactly what happens in real estate. Even Great Homes Can Get Overlooked If your home didn’t sell, it likely had less to do with the property itself—and more to do with how it was positioned and marketed. 17
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