Let’s take this idea to the movies for a moment… A Tale of Two Films In 1994, two very different films were released: Th e Shawshank Redemption • Based on a short story by Stephen King • Widely praised by critics
• Now considered one of the greatest films of all time • Currently ranked #1 on IMDb’s Top 250 Movies list Despite all that… it was a box office flop. Why? Because the marketing team at Universal Pictures admitted they didn’t know how to sell the movie to the public. It grossed only $28 million in the U.S.—less than half of what it cost to make. Th e Flintstones • A live-action comedy based on the 1960s cartoon • Critically panned and nominated for several “Worst Movie” awards • Barely watchable, according to most reviews And yet… it was a massive hit at the box office. Why? Because it had incredible marketing behind it. The film grossed $358 million worldwide, despite being widely disliked. Takeaway: Marketing doesn’t just help great products succeed. It can make average ones shine—and even the best ones fail when it’s missing. What This Means for Your Home If your house didn’t sell, it may not be because something was wrong with it. It could simply be that the right buyer never saw it—or didn’t see it in the right light . Maybe: • The photos didn’t capture its best features
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