CHAPTER 6 How to Sell a Home That Didn't Sell — Without 't Sell — Without Dropping the Price “Step away from the price drop button, ma’am.”
Yes, you can sell your home for full price. No, you don’t need to bribe the neighbors with cookies, do a rain dance, or slash your asking price like a clearance rack at a department store going out of business. Let me share a little secret: The typical approach to selling a home is... well, let’s call it what it is—wishful thinking dressed up in a marketing brochure. Most agents (and sellers) follow this logic: “If we tell enough people about the home, someone will buy it.” That’s like saying, “If I swipe right enough times on dating apps, eventually I’ll marry someone.” Sure, it might happen. But you could also wind up eating tacos alone for five years. The truth is: your home doesn’t need everyone to want it. It just needs the right person to fall in love with it. Stop Trying to Please Everyone Let’s be honest—most people would buy your house... if it were half off. Even if they hated the layout, despised the wallpaper, and couldn’t find the front door without a map. Why? Because at a steep enough discount, even a “meh” house starts to look like a gold mine. But you're not trying to give it away at a garage sale.
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