You're trying to get top dollar—as you should. So, stop worrying about getting every buyer to like your home. That’s a waste of energy—and staging pillows.
The Myth of Mass Exposure More marketing is good, right? Not always.
Mass exposure without strategy is like yelling “I’m single!” through a megaphone in the middle of Times Square. Technically, a lot of people heard you—but was your soulmate among them? Doubtful. Selling your home is the same. Just because a bunch of people see the listing doesn’t mean any of them will say, “Let’s write an offer before someone else snags it!” Your Mission: Find Th at One Buyer The one who walks in and says: “This is it. I can already picture my dog in the backyard and my in-laws not in the guest room.” That’s the person who will pay full price—or close to it. Sometimes, if the stars align and Mercury isn’t in retrograde, you might even get a bidding war. (And yes, that is a real thing. It’s not just something agents say while holding sage and lighting candles.) So… How Do You Find This Unicorn Buyer? This is where most listings miss the mark. It’s not about shouting louder. It’s about whispering to the right person in the right way—and making them believe they’ve just found The One. We’ll get into the specifics of how to do that in the next chapter, but here’s what you need to remember: You don’t need more eyeballs. You need better ones. Eyeballs that belong to the buyer who feels something the moment they see your listing. Key Points to Remember (Because Your Brain Is Full and We
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