Kim Elizabeth - HOW I SELL HOMES OTHERS FAILED TO SELL

CHAPTER 7 Peas, People, and Pr eople, and Property—Why Only 20% of Your Home A our Home Actuall ctually Matters The Big Idea (That Has Nothing to Do with Peas) The 80/20 Rule isn’t just a fun gardening fact—it applies to almost everything in life: • 80% of your stress? Comes from 20% of your in-laws. • 80% of your closet? You only wear 20% of it (looking at you, “goal jeans”). • 80% of your business results? Come from 20% of your effort. • 80% of a home’s appeal? Comes from about 20% of its features. In other words: not everything matters equally. Some things matter way more. How the 80/20 Rule Sells Homes (and Sells Them Well) When it comes to real estate, most sellers fall into the “more is more” trap. They try to market every single feature of their home: ✔ Ceiling fans in every room! ✔ Neutral paint! ✔ Dishwasher! ✔ Closets that exist! While those are nice (and frankly expected), they don’t sell houses. - They don’t wow buyers. - They don’t make people text their agent at midnight saying,