“We HAVE to see this one.”
Only about 20% of your home’s features will create 80% of the buyer’s desire. That 20% is where the magic happens—and where your marketing needs to live. So What’s in Your Home’s “Vital 20%”? Think of it like this: What can your home offer that your neighbor’s can’t? Here are a few examples of “vital” features that could set your home apart: • A backyard that looks like a resort (or at least a really nice AirBnB) • A gourmet kitchen with top-of-the-line appliances • A home office that doesn’t feel like a closet with Wi-Fi • A garage gym, wine cellar, or custom mudroom • Those floor-to-ceiling windows with sunset views that make buyers weep a little The rest of the house? It just needs to be clean, functional, and not smell like a science experiment. That’s the 80%. It matters—but it’s not what sells . Real Talk: Don’t Sell the Whole House. Sell the Best Parts. You don’t need to convince someone to love everything . You just need to hook them with the part they’ll fall in love with first. Think of your home like a dating profile: No one falls for “likes water and has lungs.” They fall for “has a rooftop patio, heated floors, and a coffee bar.” Your job is to make the standout features shine. Let those do the heavy lifting. Points to Remember: • The 80/20 Rule tells us that not everything matters equally —and that’s a good thing.
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