• Around 20% of your home’s features will do 80% of the work in getting it sold. • Focus your marketing on what makes your home different, desirable, and valuable. • Don’t waste energy trying to promote every doorknob and light switch. • Highlight the "wow" factor. That’s what gets offers. Coming up next, we’ll show you how to identify and highlight your home’s Vital 20%—even if you’re not sure what it is yet. (Hint: it’s not the coat closet.)
Some things matter way more.
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