CHAPTER 8 “Turn One Special Thing Into a SOLD Sign” Let’s pretend you’re a homebuyer on the hunt. You want a three-bedroom, two-bathroom home in your favorite part of town. Your agent finds you five solid options. Cue the dramatic music. All the homes check the boxes: beds, baths, garages that could technically fit two cars if you don’t mind climbing over one to exit the other. Prices are comparable, neighborhoods are nice, and you’re feeling hopeful. So off you go—touring house after house like it’s the suburban version of The Bachelor . Roses not included. And then... you meet The One. Plot Twist: It Has a Pool Not just any pool. A glistening, sun-drenched, cannonball- worthy backyard oasis. Suddenly, the buyer is starry-eyed. He forgets all about the others, pulls out his checkbook (okay, probably his phone), and is ready to make an offer on the spot—even though this one’s priced higher. What just happened? The first four homes? Nice. Solid. Safe. But house number five? It has a pool. And that something—the pool, the view, the breezy shaded patio—is what makes them say, “Let’s make an offer before someone else does.” That one feature—the 20%—sells the house. The other 80%? Great. But it’s background noise. 29 The 80/20 Rule Just Took a Victory Lap Buyers don’t fall in love with everything . They fall in love with something .**
Powered by FlippingBook