spotlight. Selling to Buyers Who Actually Want What You Have Want fewer showings, fewer lowball offers, and way fewer headaches? Here’s the trick: Sell to people who are already looking for what makes your home different. Not every buyer cares about a pool. But the one who does? They’ll write the offer. Not every buyer wants a shaded yard. But the one with a bulldog named Meatball? They’re ready to move in tomorrow. How to Find—and Flaunt—Your Home’s 20% Ask yourself: What makes my home unlike the others on the block? It could be: • A killer view (bonus if it includes a lake, sunset, or zero neighbors) • A big backyard with enough space for kids, dogs, or goats (hey, it happens) • A private lot surrounded by trees or backing to open space • A shaded patio, finished basement, or oversized garage • Fenced yard, corner lot, extra storage, or a custom-built she-shed Even townhomes can stand out. One seller’s unit backed up to a shared half-acre green space—something only a few others in the complex had. He sold for more than his neighbors. Another backed up to a lake and fountain—cue soothing water sounds and full-price offers. Points to Remember: • No two houses are exactly alike, even if they look like siblings. • Buyers fall in love with unique features. • Highlight what makes your home special—the 20% that
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