CHAPTER 9 Swipe-Right Curb Appeal – Ho b Appeal – How to Make Buyers Fall in Love with Your Listing Let’s be honest: selling a house in today’s market is a bit like online dating. Everyone’s swiping through dozens—sometimes hundreds—of options. And what’s the first thing they see? The photo. Not the square footage. Not the updated plumbing. Not the fact that your HOA covers lawn maintenance. Nope. Just the picture. If your listing photo doesn’t scream “click me!” , buyers will move on faster than someone rejecting a profile with a fish pic and bad lighting. So let’s talk about how to make your house the real estate equivalent of a swipe-right. Start with a Killer Photo First impressions matter—even if they’re digital. When people browse real estate websites, they don’t stop to analyze the square footage or mentally compare school zones. They look at the main photo. Their brain gives it a snap judgment: “Ooooh!” or “Next.” That’s why your listing’s main image should showcase your home’s unique feature—the one that makes people pause mid- scroll. Is it a beautiful backyard? A cozy porch swing? A sunlit chef’s kitchen? Lead with that. Not the garage door. Not the hallway. Not the ceiling fan.
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