“But won’t that turn off some buyers?” Yes. And that’s fine. You don’t want every buyer—you want the right ones. Trying to appeal to everyone is like seasoning chili with just water. Flavor your ad for the people who actually want what your home has to offer. Use Your Words (Strategically) Once you’ve stopped the scroll with a strong photo, your next job is to tell the story of your home in a way that highlights what matters most. Don’t bury the best features at the bottom of your description like a surprise twist in a mystery novel. Put the good stuff up front: • “Backs to greenbelt with wildlife views” • “Custom pergola + patio made for entertaining” • “Spacious home office with French doors and natural light” And yes—use those key features in your headline too. Don’t just say: “Charming 3/2 in quiet neighborhood.” Say something like: “Skip the new builds—this shaded backyard is move-in ready!” Flip the Script: Turn a Negative Into a Selling Point Let’s say your home is 10 years old… and there’s a shiny new development down the road with fancy model homes, builder incentives, and the smell of fresh drywall. Before you panic and start slashing your price like a clearance sale, let’s get creative. Try this instead: Create a headline that says: “Don’t Buy in Maple Ridge Until You See This Home!” Then, write your description in a way that highlights all the advantages of not being brand new: • More mature landscaping (“Translation: trees taller than a toddler.”)
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