• A finished neighborhood (“Translation: no daily symphony of jackhammers.”) • Lower taxes or HOA fees • A move-in-ready feel with character and upgrades People don’t want new for the sake of new. They want better . So show them why your home is the smarter choice. Real-Life Examples (That Actually Worked) • A buyer once fell in love with a so-so home because it had a hilltop view of the sunset. • Another bought an older townhouse simply because it backed up to a shared green space. • One property finally sold after months on the market—because the new agent focused on its rare five- acre lot, not just the house. In every case, it wasn’t about selling the whole package—it was about spotlighting the standout feature. How to Find Your Home’s Head-Turner Still not sure what to highlight? Here’s a short cheat sheet of unique features that grab attention: Hilltop views or water views Shady or oversized backyards Fenced-in yards (big perk for pet owners!) Covered patios or outdoor kitchens Quiet cul-de-sacs or corner lots Finished basements or bonus rooms Lots with extra privacy Access to trails, greenbelts, or open space Proximity to local parks, schools, or shopping Your Goal: Attract the Right Buyer, Not Al l B uyers You’re not trying to win a popularity contest. You’re trying to get the attention of someone who sees your home and says:
“That’s it. That’s the one. Where do I sign?” By making your listing more targeted, you’ll: • Attract more serious buyers
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