• Show your home fewer times (hallelujah) • Field fewer lowball offers • Sell faster, and usually for more Points to Remember: • A great listing starts with a great photo—especially of your standout feature. • Use descriptive language and strong headlines to sell what makes your home different. • Don’t hide your best feature—lead with it. • Turn perceived negatives into positives by comparing creatively. • Your listing doesn’t have to speak to everyone—just the right someone. In the next chapter, we’ll talk about how to create marketing that tells your home’s story like a bestseller—no ghostwriter needed.
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