CHAPTER 10 Champagne Results on a Beer esults on a Beer Budget – The Staging Secret of the et of the Rich & Really Smart y Smart If you think the rich and famous sell their homes just like everyone else, think again. Sure, they may still binge-watch HGTV like the rest of us, but when it comes to selling real estate? They don’t just clean the countertops and cross their fingers. They have a strategy—and it’s one that can help you sell your home for a whole lot more. How much more? Oh, just $110,000 $110,000more… for the same exact type of condo … in the same building . I know. It sounds like real estate wizardry. But let’s dive in. The $110K Difference: A Tale of Two Condos Picture this: Two nearly identical condos go up for sale in the same complex. Both in great shape. Both in a good location. Both not haunted (as far as we know). One sells for $439,000 $439,000. The other sells for a jaw-dropping $549,000 $549,000. Did it come with a free Tesla? Nope. Did it have a rooftop jacuzzi and a private chef? Also no. Was it secretly the Batcave? Sadly, not even close. So what made the difference? A Curious Agent and a Wealthy Seller With a “Weird” Request Our story begins with a skeptical real estate agent and a confident, well-to-do condo owner. The seller agreed to list with the agent—but only if he followed one specific request. A request so unusual, so revolutionary, it shocked the agent to
37
Powered by FlippingBook