his very core. He wanted to… stage the condo. Yep. That was the whole strategy. Stage it. Not a secret underground marketing society. Not a multi- million dollar ad campaign. Just pillows. Plants. Mood lighting. A rug that really tied the room together . The agent agreed (partially because commission), and they listed the condo at $554,900 $554,900—a full $100K higher than the other two condos for sale in the same complex. The agent was sure it was overpriced. The other agents were sure it was overpriced. Their clients? Also sure it was overpriced. Cue crickets. Four Months of Silence… and One Life-Changing Showing Despite a lot of traffic, no one made an offer. One agent after another told their clients to pass—"You can get the same thing for $100K less," they said. But the seller didn’t flinch. He had faith in the pillows. Then—four months in—it happened. A buyer walked in and fell in love faster than someone on a dating show who’s been locked in a villa with nothing but wine and flirty conversations. He made an offer before finishing the tour. The full price? $549,000. $549,000.
The agent practically fainted, but the deal stuck. The Secret Strategy (That’s Not Really a Secret) So what was the magic? Staging. That’s it. That was the whole “luxury secret.”
The only difference between the $439K condo and the $549K one was that one looked like a magazine spread, and the other looked like someone lived there (which, apparently, is a turnoff to buyers). Why Staging Works Like Real Estate Witchcraft Staging isn’t just fluffing pillows and lighting candles. It’s a psychological art designed to make buyers walk in and think:
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