CHAPTER 11 The $40K Throw Pillow – A True Staging Smackdown Dear Reader, Let’s be honest. Some things in life are hard to believe: • That people actually buy haunted dolls on eBay. • That socks can vanish into thin air. • And that throwing a few pillows on a couch could somehow make your home sell for $40,000 more. But as your friendly neighborhood truth-teller, I’m here to say: Yes, staging can actually do that. Still skeptical? Perfect. Let’s dive into the most eye-roll-proof case study I could find. Townhome vs. Townhome: The Battle of the Identicals I’m not talking “similar” homes. I’m talking carbon copies. In one development of 200 townhomes, every unit was: • 3 stories • 3 bedrooms • 3 bathrooms • The same kitchen layout • Same tile floor • Same hardwoods • Same level of curb appeal • Heck, even the air probably smelled the same I mean it—these townhomes were more identical than the twins in a Doublemint commercial. Now here’s where things get interesting: • Townhome A sold on August 26. • Townhome B (literally five doors down) sold on July 26. 41
Powered by FlippingBook