Table Of Contents
1.
The Curious Case of the Two Identical Houses (and Why One Made More Money) or.... "Why I should read this book"
1
2.
Part A: The Price Isn’t Right (And That’s Why Your Home Ghosted Every Buyer) 3
3.
"Oops, We Did It Again" – The Mistakes That Keep Homes from Selling (and How to Dodge Them Like a Pro)
9
4.
“Drop the Price?” Drop the Mic Instead.
13
5.
Why No One Bought Your Home (Yet)
17
6.
How to Sell a Home That Didn't Sell — Without Dropping the Price
21
7.
Peas, People, and Property—Why Only 20% of Your Home Actually Matters
25
8.
“Turn One Special Thing Into a SOLD Sign”
29
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