• The price difference? A cool $40,000. No major upgrades. No secret hot tubs. No wild bidding war. Just two sales, a month apart, with one massive difference. The Staging Factor I personally visited this neighborhood, and I can tell you—there was nothing magical about one unit over the other… except:
1. Townhome A was professionally staged 2. Townhome A had better listing photos
That’s it. No fairy dust. No TikTok viral moment. Just a little furniture finesse and a photographer who knew how to use natural light. The buyers of Townhome A walked in, saw a beautifully presented space, and mentally moved in before the tour ended. Meanwhile, poor Townhome B sat there looking like someone just finished packing and left a sadness cloud behind. The Lesson? Buyers aren’t just buying square footage. They’re buying vibes . They want to feel like they’re stepping into their dream life. And it turns out, a perfectly placed fiddle-leaf fig tree and a well- 42
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