gently take it away and say, “No, no you don’t.” And if you absolutely must DIY:
• Shoot in natural light • Use a wide-angle lens • Edit your photos (a little brightening goes a long way) • No thumbs in the frame, please Your pictures are your first impression. Don’t let them scream “I tried my best” when you could say, “You’re welcome.” Mistake #2: Offering... Nothing Picture this: You’re at a bakery. There are four delicious cookies lined up. All look amazing. But one of them? It comes with a free scoop of ice cream. Which one are you picking? Exactly. Buyers are wired the same way. They love a deal. A perk. A little something extra that makes your home the no-brainer choice over the one two doors down. Case in Point: The House That Finally Sold A real estate agent had a listing that was just... sitting. Showings? Sure. Offers? Nope. It was a beautiful house. But so were the three other ones in the same neighborhood, all priced slightly lower. Oof. The agent finally convinced the seller to sweeten the deal. Next showing, the agent casually dropped this line: “Oh, and the seller is offering to pre-pay your first year of property taxes.” BOOM. Offer made the same day. Deal done. Was it magic? Nope. It was marketing psychology with a bow on top. How to Sweeten the Deal (Without Giving Away Your Couch) You don’t have to shell out thousands or offer a pet alpaca to make your home stand out. Just think about what would make
you feel like you’re getting a steal. Here are some crowd-pleasers:
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