CHAPTER 16 This Is a House... and Other Basics That Actuall ctually Sell Homes -- (The 3-Step Formula I Use t ormula I Use to Sell Houses o Sell Houses that Others Couldn't Sell) 't Sell) Let’s talk about something radical. Yes, we’re going back to Real Estate 101—because sometimes the thing stopping your home from selling isn’t the market… it’s the execution. Like, the photos, the condition, or that minor detail where your last agent forgot to mention there's a pending lien the size of Texas. Ready for a true story (or three)? Buckle up. Homes That Wouldn’t Sell... Until They Did Here are three listings that were flops before someone (ahem) stepped in with a back-to-basics mindset: • Home sat for 11 months with two other agents. Crickets. Relisted → sold in 45 days. • Another sat for 6 months. A few pity showings. Zero offers. Relisted → sold in 3 months. • One poor home was ghosted by buyers for 18 months. Relisted → sold in 65 days. No fairy dust. No viral TikTok. Just basic execution done really, really well. The 3 Magic (Totally Non-Magical) Moves Let’s break down what actually works when selling a previously unsellable home: 61 Something wild. Something shocking. Something most agents forget entirely: The basics.
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