1. Marketing That Doesn’t Look Like It Was Done on a Flip Phone Let’s face it—some agents take listing photos like they’re trying to sell haunted houses. You need: • High-quality, well-lit images • Strategic descriptions that make buyers swoon • A full marketing analysis to see what others missed Good marketing makes your home stand out. Bad marketing makes buyers scroll faster than you can say “motivated seller.” 2. Fixing the Invisible (but Fatal) Problems Spoiler alert: Sometimes your house isn’t selling because there’s a non-price issue holding it back. Example: A home that sat for a full year had a surprise guest—a municipal lien. Once discovered and resolved? Sold in a week. Without lowering the price. Moral of the story: Price isn’t always the problem. Problems are the problem. This is where your agent needs detective skills, not just a lockbox and a smile. 3. Showing Condition = Selling Condition You don’t need to turn your house into the Taj Mahal, but let’s be honest: If it smells like last night’s tuna casserole and looks like a toddler-led design project, it’s not going to fly. Staging helps. Cleanliness helps. Even small improvements can make a big difference. Buyers want to feel something when they walk in. Preferably not sticky tile or low ceilings covered in cobwebs. Even if you don’t stage your home, at least stage it emotionally—make it feel fresh, clean, and “move-in ready-ish.” What Football Teaches Us About Selling Homes Let’s take a moment to thank the great Vince Lombardi. When he took over the Green Bay Packers (who were, to put it nicely, losing a lot ), he didn’t start with complicated plays. No trick formations. No razzle-dazzle.
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