He held up a ball and said, “Gentlemen, this is a football.” They won five championships. Coincidence? We think not. Greatness is built on mastering the basics. Selling your home works the same way. If the photos are bad, the price is confusing, the lights are off, and no one even knows the home’s been listed... well, the buyers are already long gone and looking at something with open blinds and a decent caption. Points to Remember • Marketing matters. Make your home look irresistible online (no blurry photos from 2006, please). • Solve the sneaky stuff. Liens, title issues, weird HOA rules—find them and fix them. • Show well, sell faster. A clean, well-lit home with a little staging magic? Buyer catnip. • Don't skip the basics. They're called “basics” because they work. In conclusion: You don’t need gimmicks. You need a great agent,
a sharp strategy, and the willingness to say… “Ladies and gentlemen… this is a listing.”
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