process with my tail intact. Paws and prayers, Your Loyal (and slightly dramatic) Dog
Okay, back to human-speak. Turns out, your dog’s on to something. The “Sell It Before You Show It” strategy isn’t just a tail-wagging fantasy. It’s a proven marketing technique that works like peanut butter on a Kong. Here’s how it played out in real life: Jane had her home listed for 18 months. Two different agents, no offers, lots of stress. Then she tried something new. Her new agent implemented the “Sell It Before You Show It” strategy. They showcased the home’s features through marketing that pre-sold buyers before they ever set foot inside. Result? The home sold in 65 days. The buyers were savvy business owners with 30+ employees. Tough negotiators. But they saw Jane’s house and didn’t hesitate. The marketing spoke to them before the front door even opened. Final sale price: $57,500 more than a similar home seven doors down the street. Was it because she slashed the price? Nope. Was it because it magically became a new house overnight? Also nope. It was marketing. Smart, buyer-targeted, pre-sell marketing. • Reduces the number of inconvenient showings • Attracts more serious, ready-to-buy buyers • Can lead to higher offers • Keeps your four-legged friend out of crate jail Want to use this exact strategy for your home? Good news—I’ve detailed it throughout this book. And better news? I can implement the whole thing for you. Turn to the final page for my contact info. Let’s sell this house—with fewer showings, fewer tears, and much happier The Takeaway (Besides Treats for the Dog): The "Sell It Before You Show It" strategy:
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