CHAPTER 1 The Curious Case of the Two
Identical Houses (and Why One Made More Money) or.... "Why I should read this book" ead this book" Ever wonder why one house flies off the market while its next- door twin sits there like a sad leftover meatloaf? Or why House A sells for $188,000 while House B—identical in size, style, and maybe even questionable wallpaper—sells for $202,000? It’s not a conspiracy. The real estate gods aren’t playing favorites. And no, it’s not because one seller buried a statue of St. Joseph in the yard (although hey, whatever helps). The truth is, these seemingly “identical” houses sell for different prices all the time. All. The. Time. It happens in big cities and tiny towns, whether you have granite countertops or laminate “kinda-stone” ones. So what gives? Simple: Strategy. That extra $14,000 isn’t magic—it’s marketing. It’s savvy prep work. It’s the result of a smart seller (or agent) making all the right moves, while the other winged it with a “For Sale” sign and good intentions. The great news? You don’t need to be a real estate wizard to pull it off. This book is your cheat code. Inside, we’ll unpack real-world examples and sprinkle in some surprisingly easy tactics that will help you: • Sell faster
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