buyers are serious. Late buyers are bargain hunters looking for stale listings. Sales-Boosting Incentives That Don’t Scream “Desperate” • Offer an Allowance: For paint, appliances, or landscaping. Buyers love pretending they’re on HGTV. • Throw in a Home Warranty: Costs you a few hundred. Feels like a safety net to buyers. • Cover Closing Costs: It feels generous, but you can often bake it into your price. One Last Word (Or Nudge) Desperate sellers often make desperate decisions. Don’t be that seller. If things slow down, sweeten the pot with small perks that cost less than a price cut. Or, call me. I’ll help you price it right from the start and avoid pulling a Chuck. POINTS TO REMEMB O REMEMBER: • Chuck should’ve checked comps. • Never price based on vibes, hope, or neighbor gossip. • Use CMAs, appraisals, and strategic research. • Avoid using foreclosures or fixer-uppers as pricing guides. • Consider buyer psychology—everyone loves a deal. • Know your market, time your sale, and for the love of equity, don’t wing it. Because nothing hurts quite like a six-figure mistake you could’ve avoided.
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